In brief
Chamarel Coffee’s beans, grown on the island’s volcanic Chamarel plantation, will debut at the China International Import Expo in Shanghai. With two varieties, Arabica and Liberica, the brand hopes to connect with Chinese importers, chefs and roasters. The expo offers a chance to understand consumer preferences and expand the plantation’s reach.
On October 31, Mauritius’ only homegrown coffee brand, Chamarel Coffee, will officially launch its beans at Shanghai’s China International Import Expo (CIIE). The brand plans to showcase the two varieties it grows on its 16‑hectare plantation in the Chamarel 7 Colored Earth Geopark.
Chamarel Coffee’s beans are grown amid humid conditions, gentle sunlight and mineral‑rich volcanic soil, producing a rich, balanced flavor that the company says is distinct from other origins. State director of coffee operations, Thomas Lehoux, told Xinhua that China’s growing interest in specialty coffee varieties and origins could create a strong link between a small island producer and a large market.
“We would love the Chinese market to discover a rare coffee specialty from Mauritius,”
Lehoux, who has about 20 years of experience in coffee production, added that the expo will help Chamarel Coffee connect with Chinese importers, upscale restaurants, specialty coffee shops and roasters. He also said: “I believe there can be a strong link between us as a small producer on a small island and a big market like China.”
The company says the CIIE will offer a best chance to better understand Chinese consumers’ preferences and explore ways to tailor products to the market. To prepare for future business opportunities, Chamarel Coffee is expanding its plantation, which currently covers about 16 hectares.
With its launch at CIIE, Chamarel Coffee aims to bring a rare, volcanic‑landscape‑grown specialty bean to China’s bustling coffee scene and build long‑term trade links.
