In brief
AlDirah Winter, part of Riyadh Season’s seventh edition, opened yesterday with a parade that traced the historic streets of AlDirah. The zone blends authentic markets and landmarks with modern attractions, aiming to draw visitors of all ages over a 128‑day programme. City officials say the initiative will boost cultural tourism and give both locals and tourists a deeper appreciation of AlDirah’s heritage.
AlDirah Winter, a brand‑new zone in Riyadh Season’s seventh edition, opened yesterday, attracting visitors eager to explore its diverse cultural, heritage, and entertainment offerings.
The opening celebrated with a festive parade that started at AlDirah Park, moved along Al‑Atayef Street, and finished at Al‑Qaisariyah Square, where performers entertained the crowds and highlighted the area’s distinct atmosphere.
The Saudi Press Agency announced that the parade marked the beginning of a 128‑day programme that will showcase AlDirah’s traditional character, cultural and historical heritage, and a mix of contemporary attractions.
Organised by Dirah Development Company, AlDirah Winter blends authentic local markets and landmarks with shopping, dining, interactive activities and entertainment, aiming to draw visitors of all ages.
The programme includes historical tours, traditional market visits, and public space activations designed to bring the old city to life, giving visitors a chance to discover the area’s distinctive features and soak up its lively atmosphere.
Visitors have already reported lively food stalls offering regional delicacies, live music performances that echo AlDirah’s heritage, and interactive workshops where participants can learn traditional crafts.
City officials say the initiative aims to boost cultural tourism and give locals and tourists alike a deeper appreciation of AlDirah’s heritage while providing engaging entertainment for all ages.
Over the next four months, AlDirah Winter plans to host a series of events such as heritage fairs, themed performances, and sports activities that reflect the region’s history and modern vibrancy.
