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Wildberries Under Siege: Drones Strike Russian Online Giant Again

Ukrainian drones hit Wildberries warehouses, killing one and wounding 14, sparking debate over e‑commerce’s role in war.

Source: bbc.co.uk1 min read
Wildberries website showing body armour
Wildberries website showing body armour (Screenshot from Wildberries’ website showing body‑armour for sale after the latest attacks.)

In brief

On 22 July, Ukrainian drones struck two Wildberries logistics hubs in Russia’s Krasnodar and Stavropol regions, leaving one dead and 14 injured. The attacks form part of Ukraine’s strategy to impede the supply of drones and military gear to Russian forces. Earlier this month the same sites were hit, killing eight people. The raids have left fires and forced evacuations of warehouses that store goods for hundreds of small sellers. Wildberries owner Tatyana Kim says the company must keep serving customers, but many sellers are losing inventory and income as the war damages the Russian retail economy.

On 22 July, Ukrainian drones hit two Wildberries logistics hubs in Russia’s Krasnodar and Stavropol regions, killing one person and injuring 14, officials say.

Wildberries, Russia’s biggest online retailer, is often described as a “Russian Amazon” but it mainly acts as a marketplace for independent sellers. The raids are part of Ukraine’s strategy to hit sites that send drones and other military gear to Russian forces.

Earlier this month the same warehouses were hit, killing eight people. The recent attacks left fires and evacuation in a battlement of warehouses that store and ship goods for hundreds of small businesses.

“The primary goal is to disrupt the flow of dual‑use goods to the army,” a Ukrainian security official told BBC. The strikes also harm the Russian economy and could shape public opinion about the war.

Wildberries owner Tatyana Kim said the company “must keep doing what we do for people” even after the damage, but many sellers are finding it hard to keep up as their products are lost and warehouses burn.

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