In brief
Despite a nationwide outbreak of bird flu leading to a significant decline in turkey populations, Larry Doll's Old Brick Farm has emerged unscathed, raising a healthy flock for Thanksgiving. As wholesale turkey prices soar, shoppers seek deals while the average cost of Thanksgiving staples increases by 4.1% compared to last year. The farm, with a legacy of five generations, thrives as it provides quality turkeys for holiday dinners at competitive prices amidst a troubled market.
CHELSEA, Mich. — This Thanksgiving, Old Brick Farm, where Larry Doll raises free-range chickens and turkeys, is a beacon of hope amid a nationwide crisis affecting poultry farmers. Unlike many, Doll's farm has remained free from the devastating bird flu epidemic that has taken out more than 2 million turkeys across the U.S. in recent months.
Doll attributes his farm's success to rigorous cleaning practices and a commitment to not mixing flocks with other farms, helping to keep his operation virus-free. Yet, he feels the pinch of diminished supply; the national turkey population has hit a record low, leading to rising prices as demand remains strong.
As the U.S. Department of Agriculture warns of a staggering 44% price increase on wholesale turkey, shoppers are scouring stores for deals to keep the Thanksgiving spirit alive. Discounts and special promotions have become common as retailers like Aldi and Kroger step up their game to attract holiday shoppers. However, overall meal costs are expected to exceed last year’s average as ingredients for side dishes see a surge as well.
According to market research, the average price for Thanksgiving staples has risen 4.1%, with pumpkin and cranberry sauce also feeling the heat of economic factors and climate challenges.
Yet, at Old Brick Farm, tradition remains strong. With all 92 of his turkeys sold for a premium price of $6.50 per pound, Doll feels fulfilled, providing a centerpiece for many families’ Thanksgiving tables.
