A blaze ripped through the Huiteng Footwear factory in Jinjiang, Fujian, killing at least 28 employees by 15:04 BST, 9 July 2026.

The fire, sparked by flammable storage on the ground floor, erupted at noon local time, sending plumes of black smoke into the sky and trapping people on the roof.

Hundreds of rescuers rushed to the scene and more than 200 workers were evacuated, though many injuries remain unreported.

President Xi condemned the tragedy, calling for strict accountability. Authorities detained factory staff and froze the firm’s bank account.

Jinjiang, dubbed China’s "shoe capital" and responsible for about 20% of global sports shoe production, now faces heightened safety scrutiny after this shockingly large loss of life.